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MARKETING SERVICES

On a mission to grow your business with...

Advice and Support

Support with marketing projects and strategy implementation.

Receive 1-2-1 professional marketing advice, support and coaching for you and your team. Find out which marketing tools and techniques are best for your business, plus how to make the most out of your budget.


Marketing Strategy

We devise the best marketing strategies for your business based on your vision and goals.

As well as full marketing strategies, we also develop:



- Digital marketing strategy

- Social media strategy

- Brand strategy

Outsourced Marketing

Support with marketing projects and strategy implementation.

We're here to support you in getting the most out of your marketing. We can become your very own marketing team or work alongside you to implement marketing projects, strategies and campaigns.

Get in touch to find out more →

ABOUT

The story behind ascend

Ascend is run by Marketing Consultant Anya Dayson, who has a background in marketing management and retail. She started the company in 2021 to support business owners with their marketing planning and activities.


Your marketing specialists

It's not just about strategy and planning, although that is the main focus. We deliver a full marketing package with our team of experts in graphic design, videography, copywriting, SEO and more.


We can recommend the best solutions for your business, so you know your marketing budget isn't going to waste.


Book a discovery call

WORK

GeMMs & Co.

Start-up demi-fine e-commerce

jewellery brand.


Services Provided:

  • Marketing Research
  • Brand Identity
  • Digital Marketing Strategy
  • SEO
  • Digital Marketing Advice and Support

Visit the GeMMs & Co. site

The Toy Barn

An independent toy shop located at

Glebe petting farm in Astbury, Cheshire. 


Services Provided:

  • Marketing Research
  • Marketing Strategy

 - Developing new product ranges

- Outlining promotional tools

- Support with store layout, look and feel

Chain Bridge Forge

A not-for-profit blacksmithing 

workshop which runs experience days. 


Services Provided:

  • Booking Process & Marketing Data Analysis
  • Digital Marketing Strategy
  • Social Media Strategy
  • Website Content
  • e-Ticket Design

What our clients say...

"Anya is an experienced and efficient marketing professional who delivers with outstanding results."


"She is a warm, kind consultant who truly cares about helping her clients and tailors her services according to your needs.


No project is too big or small and her genuine, kind advice will help take your business to the next level.


I highly recommend working with Anya."

Naomi Frankel

GeMMs & Co. London.

"Ascend was an absolute gem for The Toy Barn!"


"Anya provided us with lots of brilliant marketing ideas to help increase revenue. From suggesting the perfect products to sell to describing the types of promotions we should implement, her insights were invaluable.


What we found most useful was the idea of using seasonal products, promotions and events as well as engaging with businesses around us to boost our footfall.


I'd definitely recommend Anya for her marketing expertise and creativity.” 

Catherine Bedford

The Toy Barn, Astbury, Cheshire.

“Nobody we have approached or dealt with for marketing has wanted to get down into the detail and strategy that Anya has. I am impressed!"


"Anya has identified a lot of stuff that we can do. She has got us sorted with our online bookings which has been a real benefit to customers and staff.


The next part is now implementing the social media strategy that she has helped us with. I am looking forward to seeing the results!"

Geoff Taylor

Chain Bridge Forge, Lincolnshire.

Companies we have worked with.

Find out more.


Read our latest marketing news, advice and success stories.

Top 3 Tips for Marketing Planning

by Anya Dayson • 3 October 2024
Our Top 3 tips for creating a successful business marketing plan for 2025. Whether you are used to planning your marketing for the year ahead or not, you'll find the following top tips useful to help you create a successful marketing plan for the year ahead for your business. These tips should be used as a starting point. Once you've created your plan, it should be reviewed regularly. 1. Remember to think about existing customers When creating your plan, think about how you can make improvements to the experience for existing customers. This is a reminder here that marketing isn't all about promoting your business to potential customers. Ask yourself these questions: Could you improve the touch points they have with your business? Is there something else you offer that they should know about? Do you understand their needs and wants? Use your answers to consider how you could add value to your product/service offering by meeting their needs. By listening to them, you may even discover something new that you could be offering which competitors aren’t. 2. Review your marketing channels (and include a new one) Have you been sticking to using the same marketing channels? (by channels we mean email, social media, ads etc.). Take look at which marketing channels have been performing well and think about integrating a new one. Choose one that you haven't tried before that will help you to reach your existing and potential clients. Some ideas of new channels to use include: Public relations activities Press releases Events Direct mail Video marketing Once you have chosen one, Integrate it into your marketing plan for 2025 and combine with the same messaging and brand image as you have been doing. 3. Be consistent with your messages When you plan to carry out your marketing activities, it's important to make sure you are consistent with your messages across various channels. This is really important to avoid confusing people. By this we mean keeping the same tone of voice style of writing across all marketing activities and making sure to stick to the same descriptions for your products/services to avoid confusion. Of course, you can make changes to your content to connect to your audience better, just be sure to update it across everything! (especially the finer details like prices). This is something to watch out for when multiple people are working on marketing content. You’ll need to work together to make sure it’s consistent. Best of luck with your planning! For advice and guidance from our team on creating a successful marketing plan, click here to get in touch.

Positive Impact for a Not-for-Profit in Crewe

by Anya Dayson • 16 July 2024
OFFERING OUR SUPPORT TO SCB We strive to make a bigger impact in our local community in Cheshire. So each year we support local not for profit organisations with marketing consultancy services free of charge. Why do we do this? Well, because we know that just a few hours of our time can make a huge difference to them. It also provides a fresh perspective for our team. They are challenged to understand the dynamics of different organisations in order to recommend the best marketing solutions. Most recently, our Marketing Consultant Anya helped Alex from Supported Community Business (Special Needs) Ltd. (SCB). This was set up via Cheshire Connect, a local organisation which connects professionals to businesses and charities. “Thank you so much for sharing your expertise with us…it will surely set us on a good path for the future.” CHALLENGES The main challenges that SCB faced were: · Growing the SCB name, social media presence and PR reach. · Securing additional work and funding. Alex Muirhead, Workshop Manager at SCB explains the problems they were facing: “Our charity's messaging and branding were outdated and overly complicated. We needed someone with expertise in this area to help us rethink and advance our approach. Given the small size of our charity, we sought an external and unbiased perspective to review our marketing practices and provide honest advice.” RECOMMENDATIONS After an intial tour around their site in Crewe, two consultancy sessions were arranged to discuss the challenges. Discussions were focussed on the following key areas so that actionable solutions could be recommended for the short and long term. · Messaging and branding · Marketing communication planning · Fundraising and community engagement · Pricing and service Alex says “The outcomes from working with Ascend can be divided into two parts. First, they made specific suggestions that effectively addressed our challenges, resulting in noticeable improvements for our intended audiences. Second, they instilled a mindset through our conversations that has significantly driven our operations forward in recent months.” FEEDBACK Here’s what Alex said about our services: “I really enjoyed working with Anya. She has a fantastic approach, deeply rooted in her marketing experience. She was able to translate this experience and immediately apply it to the specific challenges we were facing. Thank you so much for sharing your expertise with us. It was greatly appreciated and will surely set us on a good path for the future.” Find out more: Cheshire Connect Supported Community Business, Crewe For more information about our consultancy services, get in touch below.

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