We strive to make a bigger impact in our local community in Cheshire. So each year we support local not for profit organisations with marketing consultancy services free of charge.
Why do we do this? Well, because we know that just a few hours of our time can make a huge difference to them. It also provides a fresh perspective for our team. They are challenged to understand the dynamics of different organisations in order to recommend the best marketing solutions.
Most recently, our Marketing Consultant Anya helped Alex from Supported Community Business (Special Needs) Ltd. (SCB). This was set up via Cheshire Connect, a local organisation which connects professionals to businesses and charities.
The main challenges that SCB faced were:
· Growing the SCB name, social media presence and PR reach.
· Securing additional work and funding.
Alex Muirhead, Workshop Manager at SCB explains the problems they were facing:
“Our charity's messaging and branding were outdated and overly complicated. We needed someone with
expertise in this area to help us rethink and advance our approach. Given the small size of our charity, we
sought an external and unbiased perspective to review our marketing practices and provide honest advice.”
After an intial tour around their site in Crewe, two consultancy sessions were arranged to discuss the challenges. Discussions were focussed on the following key areas so that actionable solutions could be recommended for the short and long term.
· Messaging and branding
· Marketing communication planning
· Fundraising and community engagement
· Pricing and service
Alex says “The outcomes from working with Ascend can be divided into two parts. First, they made specific suggestions that effectively addressed our challenges, resulting in noticeable improvements for our intended audiences. Second, they instilled a mindset through our conversations that has significantly driven our operations forward in recent months.”
Here’s what Alex said about our services:
“I really enjoyed working with Anya. She has a fantastic approach, deeply rooted in her marketing experience. She was able to translate this experience and immediately apply it to the specific challenges we were facing.
Thank you so much for sharing your expertise with us. It was greatly appreciated and will surely set us on a good path for the future.”
Find out more:
Supported Community Business, Crewe
For more information about our consultancy services, get in touch below.